Objective: To create a unique and interesting creative campaign for an ordinary brand as a team. No restrictions, no budget, no excuse to not have fun.
"See More" pop-up art museum
The pop-up art museum invites people to experience more than meets the eye art. Guest are provided with an AR tablets that allow them to "See More" about the featured art and the artists unique journeys and challenges. Facts are displayed with each piece, along with the ability to explore links through the AR device and share their own unique experience with the museum.
STRATEGY: Elliot Hodgin
ART DIRECTION: Tyler Shipley
WRITING: Joshua Ryerson, Maggie Elias